International Marketing and Digital Media

International Marketing and Digital Media Yanika Limbu, Deevanshu Sahni, Ravreet Kaur TACTICS, OPERATIONAL FACTORS, CUSTOMERS TARGETING AND OUTCOMES: Every business should have its perfect plan to achieve its goals. As for our company to sell our products in the China we are using social networking sites as one of the media to promote and sell our products. There are many social sites in the world and we are choosing those social networking which are famous in China. The social networking sites we are choosing as follows: WEBSITE: Firstly, we are promoting our products through our own Companys website where we will explain everything about products price, ingredients, usage and benefits. Nowadays, everyone use internet to search about new products in the market. So it is advantage for us to have our own website where we will keep posting about our new products arrival, promotion and discounts. As website is available for 24/7 so customers can easily get accessible from anywhere anytime therefore, it will help us to cover a wide range of market (kazdesignworks, 2016). Chinese women which age from 25 to 54 are our main customers as our product is related to beauty care. Like, as mentioned before website is easily available for everyone so our main target customers also fall under this category. They are from young to middle age women who are busy in their own life but with the help of website they can buy the product and no need to go to store. So, with the help of website we can know whether customers are interested in our product or not and are we achieving our goal. For that purposes, we can use different kinds of indicators like Google Analytics and Goal Conversion tracking which will help us to know how many customers have buy our products. In a same way, through Engagement metrics will help us to know that how many times customers are visiting our website. Therefore, if customers are visiting our website more frequently then we can say that they are interested in our products (yola, 2013). WECHAT: WeChat is one of the best platform for the cosmetic products sales in China as in 2015 it had user of 600 million in every month and it is still growing (Eggplantdigital, 2016). So, we can say that many Chinese people are using WeChat for the online shopping. We can set our own WeChat Shop through we can communicate with our potential customers where we can know customers buying habit. As well as, customers can ask questions about the products features and we can give answers for their queries. Nowadays, Chinese people are more interested in buying online rather than going store because its easy and simple with just one touch on the picture of the product (Dickson, 2015). According to the WeChat Impact Report, the users are ages from 18 to 35 so most of our target group are falls under this category (Mobile, 2016). So, users can look picture of our products and they can always give their feedback at any time. With the given feedback, we can improve our product according our customers demands. If our product is like by Chinese customers then they can spread the goods words and share experience with others. As a result, we will get good promotion and more new customers for the product. Likewise, we can offer users free sample and discount by encouraging them to be our member through WeChat shop. As mentioned before, this is a good platform for communicate with customers personally to know their opinions about the products. So, we can present some problems related to skin and ask the customers to give solution later we can select best one and give them rewards. Therefore, it will boost our sales and customers will be more curious about our products. Last but not least, the main benefit of using social media is online payment, like in WeChat there is also online payment which is very convenient and fast for customers (OKOMP, 2015). WEIBO: Another social media we choose to follow to promote and sale our product in China is Weibo which had 280 million user in 2013 that covers almost 45.5% of internet user (HKTDC, 2014). Therefore, it is used by almost everyone in China and it covers our target age group too. Like other social media, it also gives and shares information through video and post regarding new things like products, events and news to anyone. So, it will be great opportunity for us to reach many potential customers in China. We can post and update our product features on Weibo so that users can share the post to their friends and community. As a result, many people can know about our product and helps us to create product awareness in the market. According to Sina Weibo Data Center, with the help of incentives like discounts and gifts users who were not interested buying online products are willing to share the information to their friends and families by sharing the videos and posts (HKTDC, 2014). The refore, we can offer gifts certificate and discounts to attract user to share and promote our product through sharing the post to their friends and communities. Once we have regular customers, we can communicate with them more often and they can also leave their comment on the Weibo page. Customers can know our new arrival product or any special promotion through the Weibo page. According to the HKTDCs Survey on Chinas middle-class consumers, agree that I believe in the products recommended by people I follow on Weibo and WeChat and am interested in giving then a try (HKTDC, 2014). Thus, we can say that most of Chinas customers purchase the product how others gives review it like positive or negative through social media.